Answers day and night
Customers message at 2am. Your assistant replies from your docs while your team sleeps — then hands off when a human should take over.
Built for Indian businesses
Your customers ask on WhatsApp.Answer them at 2am.
Train a chat agent on your store FAQs, policies, and product pages — then answer on WhatsApp, Instagram, and your site from your docs, not the open internet.
- Free plan, no card
- Live in 15 minutes
- Priced in ₹
Store support · WhatsApp
PreviewExample conversation — preview only, not a live chat
How it works
Live on your channels in three steps
- 01
Point it at what you already have
Paste your website URL, upload PDFs, or add FAQs. We crawl, chunk, and index so the assistant learns from your real content — not the open internet.
- 02
Pick your business type
Choose online store, clinic, restaurant, and more. Starter prompts and tone shift to match how your customers actually ask questions.
- 03
Connect your channels
Turn on WhatsApp, Instagram, and your website widget. One knowledge base answers everywhere — including after hours.
Features
Built for the questions your customers already ask
Every channel, one brain
WhatsApp, Instagram, and your website widget share the same knowledge base and conversation context. No duplicate bots to maintain.
Turns questions into leads
Capture name, phone, and intent inside the chat. Leads land in your dashboard ready for follow-up — not lost in a DM thread.
Never invents an answer
If it isn’t in your content, the bot says so. Out-of-scope questions are declined instead of guessed — fewer support fires to put out.
Hands over to your team
When a buyer needs a human, the full thread transfers to your agents with context intact — availability, notes, and quick replies included.
Shows you what people ask
See the questions that come up most, where answers fail, and which docs to improve — so your knowledge base gets sharper every week.
Grounded answers
Confident is not the same as correct
Generic chatbots invent policies. Reply answers only from your docs — and shows where the answer came from.
Same customer question:
“Is COD available for Bangalore 560001?”
Generic AI
Yes, cash on delivery is available everywhere in India including Bangalore. You can pay when the order arrives — no extra charges.
Sounds sure. Wrong on coverage and fees — and no source to check.
Reply
Yes — cash on delivery is available for 560001. Orders under ₹5,000 ship free; COD adds ₹40.Source: shipping-policy.md
Grounded in your policy doc. Cited. Safe to send to a buyer.
Industry templates
Start closer to how you sell
Online store is live today. More trades are on the way — same grounded engine underneath.
Channels
One assistant. Every channel your customers already use.
WhatsApp
Meet buyers where they already message you.
Store support · WhatsApp
PreviewHi, is COD available for Bangalore 560001?
Yes — cash on delivery is available for 560001. Orders under ₹5,000 ship free; COD adds ₹40.
Perfect, I'll order now.
Great. Reply with your order ID anytime if you need help with delivery.
Example conversation — preview only, not a live chat
Instagram
Answer shop DMs without losing the thread.
DailyKurti · Instagram DM
PreviewDo you ship the indigo kurta to Hyderabad?
Yes — Hyderabad in 2–4 days. Indigo kurta is in stock in S, M, and L.
Can I return if the colour looks different?
Full refund within 7 days if unused with tags. Colour may vary slightly on screen.
Example conversation — preview only, not a live chat
Website
Same answers on your site — nights and weekends.
Help widget · Website
PreviewWhere is order #RK-48291?
Shipped yesterday via Delhivery. Out for delivery in Pune today — ETA by 8pm.
Can I change the address?
Once out for delivery we can't change it. I can open a support ticket for your team — want me to?
Example conversation — preview only, not a live chat
By the numbers
What we can stand behind today
0s
Typical reply latency target
Grounded answers from your docs, not open-ended generation.
0
Channels, one setup
WhatsApp, Instagram, and your website widget share one brain.
0 min
To first live assistant
Point at a URL or FAQs, connect a channel, go live.
0%
GST shown upfront
Every listed price is exclusive of GST — no checkout surprise.
Compare
Reply vs a generic chatbot vs building it yourself
| Capability | Reply | Generic chatbot | Build it yourself |
|---|---|---|---|
| Answers from your own content | YesYes | Often guesses | If you build retrieval |
| WhatsApp + Instagram | YesYes | Usually add-on | Weeks of integration |
| Setup time | About 15 minutes | Hours to days | Months |
| Hands over to a human | YesYes | Rare / paid tier | You invent it |
| Priced in ₹ | YesYes | Often USD-only | Your infra bill |
| Ongoing maintenance | We run the stack | Prompt babysitting | Full-time ownership |
Answers from your own content
- Reply
- YesYes
- Generic chatbot
- Often guesses
- Build it yourself
- If you build retrieval
WhatsApp + Instagram
- Reply
- YesYes
- Generic chatbot
- Usually add-on
- Build it yourself
- Weeks of integration
Setup time
- Reply
- About 15 minutes
- Generic chatbot
- Hours to days
- Build it yourself
- Months
Hands over to a human
- Reply
- YesYes
- Generic chatbot
- Rare / paid tier
- Build it yourself
- You invent it
Priced in ₹
- Reply
- YesYes
- Generic chatbot
- Often USD-only
- Build it yourself
- Your infra bill
Ongoing maintenance
- Reply
- We run the stack
- Generic chatbot
- Prompt babysitting
- Build it yourself
- Full-time ownership
Pricing
Simple plans. Honest INR pricing.
Same plans and figures as the full pricing page — sourced from one config.
Free
₹0/mo
Free forever
- • 1 chatbot
- • 100 conversations/month
- • 3 documents
- • Web channel
- • Community support
Starter
₹1,999/mo + 18% GST
Tax exclusive at checkout
- • 1 chatbot
- • 1,000 conversations/month
- • 25 documents
- • Web channel
- • Lead capture
- • Email support
Most popular
Growth
₹4,999/mo + 18% GST
Tax exclusive at checkout
- • 3 chatbots
- • 5,000 conversations/month
- • Unlimited documents
- • Web + WhatsApp + Telegram + Instagram
- • Lead capture
- • Remove Reply branding
- • Priority support
Business
₹11,999/mo + 18% GST
Tax exclusive at checkout
- • 10 chatbots
- • 20,000 conversations/month
- • Chat actions + human handoff
- • REST API access
- • Unlimited documents
- • Priority support
Enterprise
Let's talk
Custom volume and terms.
- • Unlimited chatbots
- • Custom conversation volume
- • Chat actions + human handoff
- • REST API access
- • White-label
- • SSO/SAML
- • 99.9% uptime SLA
- • Dedicated CSM
FAQ
Questions worth answering
Straight answers about how Reply works.
No. Point at a website URL, upload PDFs or FAQs, then paste one script tag for the widget — or connect WhatsApp and Instagram from the dashboard. No engineering required to go live.
It won't invent one. Out-of-scope questions are declined, and you can hand the conversation to your team with the full thread intact.
Yes. WhatsApp, Instagram, and the website widget share the same knowledge base. Growth and above unlock the messaging channels.
Your support content: site pages, PDFs, and FAQs. End-user chat stays tenant-scoped. You control what gets ingested.
Yes. Paid plans can be cancelled from billing. We also offer a 7-day money-back guarantee on paid plans.
Every query is scoped to your account. Documents live in private storage per tenant — not mixed with other Reply customers.
No — listed prices are exclusive of 18% GST, which is shown at checkout so there are no surprises.